IRD utilizes media and technology each year to highlight the power and impact of Jamaican music and reggae culture globally and honours important contributors to the growth and development of this global phenomenon. IRD 2009 salutes ISLAND RECORDS as it celebrates its 50th Anniversary and Artiste/Tour manager COPELAND FORBES as he launches his Reggae My Life Is brand, for their invaluable contribution to the internationalization of Jamaican music and culture.