#JULYONE #IRD2025

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Reggae at a Crossroads

Join us this JulyOne, 2025 as Reggae takes center stage. Be a part of a global collaboration on the ground and online, to help reignite the power, message and movement of the music.

Reclaiming the Frequency

Why Reggae • Why Now?

Reggae music has always been more than the pulsating riddim.
It’s truth. It’s love. It’s the voice of the people.
Its the sound track of resistance.
The world needs that voice and message right now.

IRD 2025 is a global call to recognise, realign, reconnect and reclaim the frequency.
Link up and together, we rally on JulyOne.

The 2025 Call

Name: International Reggae Day
Address: JM

For 31 years, International Reggae Day has celebrated the culture, legacy and sound that began in Kingston, Jamaica, ‘where big tings start’, and has captivated the world.

But in 2025, we’re doing more than celebrating, We're Reclaiming.

This year is a global rallying cry to reignite the message, amplify the sound and elevate the voices that matter.

Whether you’re an artiste in Kingston, a selector in Soweto, a radio station in Nassau, a band in Bogotá, a fan in Tokyo, a sound system in Berlin, a DJ in Türkiye or an online Reggae platform or community - IRD 2025 invites you to activate this year on JulyOne.

Get Involved • Make it Happen

If you’re a DJ, content creator, Reggae community, platform, musician, media house, creative platform, Diaspora group or a Reggae lover anywhere in the world - you have a part to play.

IRD 2025 is more than a celebration. It’s a movement.

Submit details of your platform and plans.

Get listed on the 2025 Global Schedule.

Access campaign collateral and downloads.

Let’s create a global Reggae groundswell live and online on July 1.

#oneloveonevoiceoneday

• • • Pick your Activations • • •

Get listed as a collaborator. Spotlight the day. Share Reggae info on your platforms with your community.

REGGAE PLATFORMS + COMMUNITIES

Wear your colours. Attend an event on the global schedule. Share our downloads. Vibe on SM. Plant a Reggae tree.

REGGAE FANS
(PUBLIC)

Sign up. Be part of IRD's Global Media Festival. Special edition stories, music, interviews.
Plan IRD Pull Up 11:55AM (JA)

MEDIA HOUSES
+ CHANNELS

Pump up the bass – power an IRD sound system session. Stream a live jam session.

SOUND
SYSTEMS

Drop new beats. Release a track. Go live with the #OneDrop Challenge

MUSICIANS
+ ARTISTES

Schedule and promote your live-streamed Reggae set

or themed watch party. Curate playlists.

SELECTORS
+ DJS

Bring IRD to life.

Host a Reggae event or online linkup. Brand a weekly event in your community.

VENUES
+ EVENT ORGANISERS

#IRD2025

Be Counted.
Be Visible.

Be Part of the Global Schedule.

We’re building the official IRD 2025 Global Schedule - and your participation powers it. Whether you’re hosting an event, leading a livestream, performing, or running a platform, submit your activity and unlock access to promo assets, branding kits, and priority visibility on JulyOne.

MEDIA HOUSE

EVENTS AND VENUES